There is not a single way to tackle the problem of equality and diversity in the audiovisual industry. However, given their strategic role, festivals that promote female* filmmakers while supporting parity and inclusivity, are surprisingly effective. Not only does their commitment empower stakeholders but it also allows for dialogue with those in power. Therefore since 2018, SWAN has been calling Swiss film festivals to sign up a pledge so that they undertake to enforce equal representation of sexes and to communicate parity numbers on an annual basis.
This pledge was created by Le Collectif 50/50 and first introduced at the Cannes Film Festival in 2018, following the climb of the steps by 82 women*. Until today, more than 150 film festivals around the world have signed the pledge. Le Collectif 50/50 has collected data to present an overview of the situation internationally.