First introduced at the Cannes Film Festival in 2018, following the climb up the red carpet by 82 women from across the world, the pledge was created by Le Collectif 50/50 and strives for equal gender representation, diversity and transparency.
Although SWAN is well aware there isn’t one single way to tackle the issue, SWAN has found encouraging and supporting festivals that promote filmmakers in Switzerland to be surprisingly effective. Effective because not only this pledge holds stakeholders accountable but it also starts a conversation with the people in power. Since SWAN started this initiative in 2018, eight pledges have been signed.
In 2020, Le Collectif 50/50 collected the pledge’s data internationally to present an overview of the situation.