First introduced at the Cannes Film Festival in 2018, following the climb up the red carpet by 82 women from across the world, the pledge was created by Le Collectif 50/50 and strives for equal gender representation, diversity and transparency.
Although SWAN is fully aware that there is no single way to tackle the problem of equality of diversity in the audiovisual industry, we note that the festivals that promote Swiss filmmakers and commit to supporting the equality and diversity across the pledge are surprisingly effective. Effective because not only does this engagement empower stakeholders but it also initiates a conversation with those in power. Since SWAN launched this initiative in 2018, nine commitments have been signed.
In 2020, Le Collectif 50/50 collected the pledge’s data internationally to present an overview of the situation.